Founded in 2022, by a group of dedicated Michigan alumni and former student-athletes; Stadium and Main develops community and educational activations utilizing UM student-athletes to leverage their name, image and likeness rights to impact the Ann Arbor and Detroit metro areas and support their return to their respective neighborhoods and become hometown heroes to spread the Michigan difference nationwide and make their community and world a better place.
The ever-changing NIL guidelines have given University of Michigan student-athletes the ability to market themselves and use their philanthropic voices as never before. Stadium and Main is committed to adapting to the rapidly changing landscape of intercollegiate athletics while serving the University of Michigan student-athletes and acting with integrity, in their best interests, to continuously identify local, statewide and national philanthropic organizations to provide innovative opportunities for our student-athletes. Our alliances with these philanthropies provide student-athletes an ability to partake in community, educational and charitable initiatives to develop and grow their charitable and personal brand identities during college and take that knowledge into their post-graduate endeavors.
Stadium and Main champions the fact that the University of Michigan is a unique community made up of students, faculty, alumni and fans. It lives in Ann Arbor and in every person that has ever uttered the familiar “Go Blue” to a stranger in Michigan gear. This unique Michigan spirit requires that everyone do their part to ensure that we remain the “Leaders and Best”. Accordingly, we empathize and champion all of the University’s 29 varsity sports, men’s and woman’s, revenue and Olympic sports, for without everyone pulling in the same direction our pursuit of Big 10 and national championships cannot succeed.
Stadium and Main is a third-party entity recognized; but not affiliated with, the University of Michigan; following and complaint with all State of Michigan and University NIL guidelines.